Videos to boost brain health


Researchers at Trinity College in Dublin have created ten quirky video to address common concerns about memory loss and dementia. They hope to lessen fears about memory loss, promote brain health and tackle the stigmas associated with dementia.

Dementia is on the rise

There are 35.6 million people living with some form of dementia today. The number will double by 2030 and triple by 2050. Often, open discussion is frowned upon by families unwilling to confront their or their loved one’s neurological decline. The films hope to open up discussion.

Confronts fear, offer practical advice

The films talk about fears of memory loss and dementia and offers tips for maintaining brain health. Topics include when to be concerned about memory loss, what you can do to keep your brain healthy and the difference between Alzheimer’s disease and dementia. The videos are available online at Their aim is to increase public awareness and conversation.

Accurate information creates empathy

“People with dementia are stigmatized and this stigma leads to discrimination, depression, social isolation, delayed health-seeking behavior and other negative outcomes. Stigma prevents open discussion, and promotes the false belief that nothing can be done for people with dementia. The problems created by stigma are serious but the solution may be simple – stigma can be reduced through the provision of accurate information about the disease, through the clarification of misconceptions and through the communication of empathetic feeling towards individuals diagnosed with the disease,” explained Dr. Sabina Brennan assistant Director of Trinity’s NEIL Programme. “We hope that this series of short films will encourage people to be proactive about their brain health, make important lifestyle changes that reduce risk factors, learn strategies that support declining abilities and seek medical advice in order to facilitate early intervention and diagnosis. The two-minute films are surprisingly fun and entertaining to watch so we hope that people of all ages will share them online with family and friends.”

Source: MedicalNewsToday, The Neuro Enhancement for Independent Lives (NEIL) Programme

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